Types of Toothpaste & Their Demand

Oral care products market, having seen a hike of 20% in the last 4 years, is rising as an attractive investment.  The global market for oral care products has been valued up to 30 million USD. The rising awareness regarding dental hygiene and oral health is the reason why the value of this market will continue to rise.

Regular Toothpaste:

Regular kinds of toothpaste are fluoride-rich and provide protection from germs on daily basis. Fluoride content in toothpaste prevents cavities in teeth. It also helps strengthen weak spots and exposed roots. It is advised to use such toothpaste regularly to prevent the early stages of tooth decay. Some regular toothpaste also comes with added ingredients which provide a refreshing breath and long lasting freshness.

Ayurvedic Toothpaste:

While regular toothpaste comes with just rich fluoride content, Ayurvedic Toothpaste comes with ayurvedic ingredients such as Dasanakanthi Choornam, Miswak, Vajradanti and clove. Dasanakanthi Choornam has powerful antibacterial quality, relieves toothache and gives refreshing breath. It is very helpful in the treatment of bleeding gums and cavities. Miswak rich toothpaste is known to prevent gingivitis and bad breath. They are also known to strengthen gums and discourage addiction. Vajradanti is described in the ancient Ayurvedic literature to make teeth strong.

Herbal Toothpaste:

Certain toothpaste contains herbal ingredient such as Neem, Aloe Vera, Black seed, Clove, etc. Such toothpastes are categorized as herbal toothpaste and provide herbal power to fight against various dental problems. The antibacterial properties of Neem help to prevent and reverse gingivitis, stopping both the blood and puss discharges that occur with the severe gingival disease. Aloe Vera tooth gel is more effective in controlling bacteria that causes cavities than other commercially available toothpaste. Black Seed and Clove also acts as antibacterial substances. Additional to bacterial protection, these herbal contents ensure healthy gums and teeth and give a long-lasting freshness. These unique features of Herbal Toothpaste have led to a rise in demand. In the competitive market, like that of India, leading brands are already competing tough to make their herbal products superior.

Toothpaste for Sensitive Teeth:

Tooth sensitivity, also known as dentin hypersensitivity, has become really common today. It is estimated that more than half of the population suffers from sensitive tooth at least once in a lifetime. If hot, cold, sweet or very acidic foods and drinks, or breathing in cold air, makes your teeth or a tooth sensitive or painful then you have sensitive teeth. Use of regular toothpaste can make the condition worse, hence it is recommended that one with sensitive tooth must use toothpaste designed for such conditions. Sensitive Teeth Toothpaste are specially designed for sensitive tooth; they help treat sensitive tooth by reducing pain and repair the enamel damage. Use of such toothpaste twice a day is advised that. This will help reduce improve the dental condition and remove sensitivity from teeth.

Custom Toothpaste:

There are dental conditions that cannot be dealt with using regular toothpaste like that of grit tooth or stains due to smoking. To treat such conditions, toothpaste is specially designed so that they free from Parabens, artificial sugars and added fluoride. Presence of these ingredients will only make the condition worse, for example, sugar can add to the rate of decay of tooth. Combination of stain remover and extra strong mint breathe fresheners gives white teeth and removes foul breathe. Certain toothpaste is added with baking soda. Baking soda, being alkaline, neutralizes excess acid in the mouth and hence deals with gritting problem.

Toothpaste Contract Manufacturing - A Rising Trend

Investing in oral care products to get the advantage of this grown market is an excellent idea. But building the production plant from scratch will be time-consuming and cost inefficient. Setting up the research and development alone for these products is difficult, on top of that having a skilled labour and a production plan will add to the challenge. Instead of starting from scratch, the better option will be to get your desired product produced by a contract manufacturer. At Umendra Exports Pvt. Ltd., we offer the infrastructure and well-skilled and experienced workforce for contract manufacturing. We supply a huge variety of toothpaste severing for regular use to specific usage for smokers.